Social Media Marketing

Brand Your Business on Social Networks

Social networking is not just a trendy communication channel, but also a serious marketing tool ready to create trustworthy link building to help your web site ranking. I know I have heard people saying that social networks are populated only by young people, but the truth is that people of any age use them. Their popularity resides in many factors, but only some of them are important for businesses and companies.

Link building is one of the most important factors for getting a good ranking score. So, why not take advantage of this one opportunity that comes for free?

Get Noticed
Link building is not the only advantage that comes from having an updated account on different social networks. These web sites have huge audiences and here is where you need to come in place and start making your business remarked. Many local businesses in Marin County don`t have an online presence, let alone profiles on social networks. Act smart and be a step ahead of your competition by creating an online community for your business. You might not know this, but there must be some locals that have searched for your business in the past on at least one social network. Why not be there for your loyal customers, collaborators, and friends, too?

Nine `Becauses` You Need to Be Active on Social Networks

1. Because you will profit from a healthy link exchange. Search engines look for linkage with web sites with a high page rank, and all these social media sites offer the possibility of linking with them for free. If you have a new web site, search engines spiders can start crawling your site after they notice that it is linked with one of crème de la crème web sites.

2. Because you can create a network of customers to interact with. You can search for people from your niche market and convert them into clients.

3. Because, most probably, your competition in Marin County is not here.

4. Because you can add widgets from these social media sites to your web site or blog and display updates automatically. For example, Twitter offers the opportunity to get an instant widget for your blog on Blogger. This widget displays automatically all your updates on Twitter on the top page of your blog. What`s super-duper is that you don`t have to do anything once you installed it.

5. Because you can establish a new communication channel with your collaborators, employees, and friends.

6. Because you can join a group from your area of expertise and get new hints.

7. Because social networks are popular and they will remain popular in the next couple of years.

8. Because you can join them for free.

9. Because you can create a brand image in the minds of social network users.

Take action now and create a brand name on some of the most popular social networks. There are plenty you can choose from, but don`t act ridiculous and create accounts on every each of them; three or four are enough. Too much hurts because you will not find time to update them all.



Brand Your Business on Social Networks